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OFT GETS SHIRTY WITH FOOTBALL PRICE-RIGGERS
As part of its high-profile investigation into football shirt price-rigging
the Office of Fair Trading (OFT) has issued a notice to 10 companies
stating that it intends to make a decision that they are guilty of
fixing the price of replica football kits, and therefore infringing
UK competition law. The 10 accused parties include such household
names as Manchester United Football Club, the Football Association,
Umbro, JJB Sports and Allsports.
JJB Sports and Manchester United sold football shirts for £39.99
each even though they cost as little as £7 each to make! The
investigation kicked-off after supermarket chains Safeway and Tesco
reportedly tried to sell the same shirts at a £29.99 and £19.99
respectively. The OFT claims that the alleged cartel was deliberately
inflating the price of the football shirts to exploit the UK's £220
million football kit market. Often, the designs of these football
shirts change three or four times a season, and thereby encourage
football fans to spend £39.99 each time.
The accused parties now have an opportunity to make oral and written
representations in response to the OFT's proposed decision. These
will be taken into account before any final decision is made. Surprisingly,
the OFT has agreed to hold a joint oral hearing after having originally
refused such a hearing on the basis that it was an unusual case with
a high number of participants. The OFT will question all the parties
present at the hearing, but the parties will not be allowed to cross-examine
each other's witnesses. However, the parties will receive advance
details of each other's defences.
The football shirt investigation follows the OFT's recent high profile
fines of £22.6 million handed to Argos and Littlewoods for
price-fixing for childrens' toys. A similarly high fine is expected
in the football shirts case.
 key expertise
Geraldine Tickle
Partner
geraldine.tickle@martjohn.com
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